Events M anagement for PR. TAU – Google Technologies for Web Development. Irena Haikin Adir Zimerman Nitzan Bar Ofir Shechter. Before the event. During the event. After the event. Announcement. Attendants. Lessons learned. Invite People. VIP List. Leverage the success.
Events Management for PR TAU – Google Technologies for Web Development Irena HaikinAdirZimermanNitzan Bar OfirShechter
Before the event • During the event • After the event • Announcement • Attendants • Lessons learned • Invite People • VIP List • Leverage the success • Creating Buzz • Customer retention Use Case: Event Management • Payment in advance
Administrative overload • Low “Attending” credibility • Inability to trace who came and who didn’t • Inability to Leverage the event while “On Air” • No existing customer data base. • Adding new customer to my existing base Use Case: derived problem
OUR SULOTION • PR Side: • One Interface To rule them all • Customer Side: • Convert Virtual into Actual • Owner Side: • Customer Smart DB PR Engine
PR Engine Live Pilot Check-In UI Real-time Status • The Future: • The App as Customer Club • Membership ID • Global DB • Facebook Places, Foursquare,… Milestones & Future Developments