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Events M anagement for PR. TAU – Google Technologies for Web Development. Irena Haikin Adir Zimerman Nitzan Bar Ofir Shechter. Before the event. During the event. After the event. Announcement. Attendants. Lessons learned. Invite People. VIP List. Leverage the success.

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TAU – Google Technologies for Web Development


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    Presentation Transcript
    1. Events Management for PR TAU – Google Technologies for Web Development Irena HaikinAdirZimermanNitzan Bar OfirShechter

    2. Before the event • During the event • After the event • Announcement • Attendants • Lessons learned • Invite People • VIP List • Leverage the success • Creating Buzz • Customer retention Use Case: Event Management • Payment in advance

    3. Administrative overload • Low “Attending” credibility • Inability to trace who came and who didn’t • Inability to Leverage the event while “On Air” • No existing customer data base. • Adding new customer to my existing base Use Case: derived problem

    4. OUR SULOTION • PR Side: • One Interface To rule them all • Customer Side: • Convert Virtual into Actual • Owner Side: • Customer Smart DB PR Engine

    5. PR Engine Live Pilot Check-In UI Real-time Status • The Future: • The App as Customer Club • Membership ID • Global DB • Facebook Places, Foursquare,… Milestones & Future Developments