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Discover how to effectively manage events with Google technologies tailored for public relations. From pre-event preparations to post-event leveraging, this guide covers essential strategies to enhance engagement, track attendance, and create lasting buzz. Learn to build a VIP list, manage announcements, and utilize real-time status updates to improve customer retention. Our comprehensive solution brings together all your event management needs in one interface, enabling you to convert virtual interactions into actual relationships while fostering a loyal customer base.
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Events Management for PR TAU – Google Technologies for Web Development Irena HaikinAdirZimermanNitzan Bar OfirShechter
Before the event • During the event • After the event • Announcement • Attendants • Lessons learned • Invite People • VIP List • Leverage the success • Creating Buzz • Customer retention Use Case: Event Management • Payment in advance
Administrative overload • Low “Attending” credibility • Inability to trace who came and who didn’t • Inability to Leverage the event while “On Air” • No existing customer data base. • Adding new customer to my existing base Use Case: derived problem
OUR SULOTION • PR Side: • One Interface To rule them all • Customer Side: • Convert Virtual into Actual • Owner Side: • Customer Smart DB PR Engine
PR Engine Live Pilot Check-In UI Real-time Status • The Future: • The App as Customer Club • Membership ID • Global DB • Facebook Places, Foursquare,… Milestones & Future Developments