'Your profit margin' presentation slideshows

Chapter 14: Pricing Strategies

Chapter 14: Pricing Strategies. chapter. Price. Price: The sum of all the value(s) the consumer gives up to obtain the product or service. Money Time Effort Foregoing something else you otherwise would have purchased Brand, image, perception Level of service, warranty, guarantee. Price.

622 views • 28 slides

ISEN 315 Spring 2011 Dr. Gary Gaukler

359 views • 19 slides

ISEN 315 Spring 2011 Dr. Gary Gaukler

302 views • 16 slides

Plausible and Implausible Scenarios

Plausible and Implausible Scenarios. Fall 2012 Ted M itchell. You are about to read a business scenario. The scenario has two different conclusions. You are to judge how plausible or implausible each conclusion is for the scenario.

159 views • 4 slides