'Working content marketing group' presentation slideshows

Top B2B Content Marketing Benchmarks and trends for 2015

In 2013, content marketing was seen as a process of creating and distributing content to potential and real customers. However, this year, the definition has become broadened with a major emphasis on strategic content marketing, valuable and engaging content to a defined and targeted audience. With this definition, 86% of B2B are using content marketing strategically while 14% are not.

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