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What market segments - PowerPoint PPT Presentation

A Decision Making Perspective on Marketing Research

A Decision Making Perspective on Marketing Research. Why study Marketing Research. Careers Research Organizations (e.g. A.C. Nielsen, J.D. Power Associates, IRI, etc.) Marketing & Business Consultancies (e.g. Arthur Andersen, Price Waterhouse, McKinsey & Co, etc.)

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What market segments - PowerPoint PPT Presentation

A Decision Making Perspective on Marketing Research