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Varied exhibition team - PowerPoint PPT Presentation

Expectations and interests of the potential visitor

Expectations and interests of the potential visitor. Knowledge. Interests. Associations. Expectations. Front-End Evaluation. Front & End, Evaluation ?. When Front-End Evaluation?. After the concept is identified. And primary take-home messages are defined. Ask the right questions!.

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Varied exhibition team - PowerPoint PPT Presentation

Expectations and interests of the potential visitor