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Unreceptive listener - PowerPoint PPT Presentation

5.4 Strategic marketing: ACTIVE LISTENING (BA, p 64)

5.4 Strategic marketing: ACTIVE LISTENING (BA, p 64). Pls, discuss in groups of 3-4 :. 1 Why does communication sometimes break down? Brainstorm a list of reasons. 2 What percentage of what we communicate do you think is transmitted by a) words b) tone of voice c) body language?

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Unreceptive listener - PowerPoint PPT Presentation

5.4 Strategic marketing: ACTIVE LISTENING (BA, p 64)