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Transaction db step - PowerPoint PPT Presentation

Association Rules Dr. Navneet Goyal BITS, Pilani

Association Rules Dr. Navneet Goyal BITS, Pilani. Association Rules & Frequent Itemsets. Market-Basket Analysis Grocery Store: Large no. of ITEMS Customers fill their market baskets with subset of items 98% of people who purchase diapers also buy beer Used for shelf management

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Transaction db step - PowerPoint PPT Presentation

Association Rules Dr. Navneet Goyal BITS, Pilani