Executing an Event Marketing Plan
Download the PDF: https://www.demandmetric.com/content/executing-event-marketing-plan
Event Marketing is used to support a variety of marketing programs and initiatives. Deciding what
types of events to attend and/or host, identifying the content you will present, initiating promotion
to attendees, and evaluating every detail of your event(s) are just a few components of the overall
event marketing process. Meticulous planning and effective promotion of your event will ultimately
lead to ease of execution and, in turn, a positive response.
This How-To Guide is designed to provide practical advice on planning, promoting, and executing
your event marketing plan. This guide outlines the event planning process, provides tips to
promote your events, and explains how to execute a successful event.
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