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I Want It Now!: Query Theory Explains Discounting Anomalies for Gains and Losses

I Want It Now!: Query Theory Explains Discounting Anomalies for Gains and Losses. Kirstin C. Appelt 1 David J. Hardisty 2 Elke U. Weber 1. 1 Columbia University Business School 2 Stanford University GSB Friday, October 13 th , 2011 Association for Consumer Research. Co-Authors.

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I Want It Now!: Query Theory Explains Discounting Anomalies for Gains and Losses