100+ Television viewership PowerPoint (PPT) Presentations, Television viewership PPTs

Television viewership - PowerPoint PPT Presentation

Television Planning

Television Planning. Basic Terminology. Reach. The number or percentage of a population group exposed to a media schedule within a given period of time Generally expressed as a percentage Television: Television Viewership Press : Press Readership Radio : Radio Listenership. TRP.

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330 views • 16 slides

Meet The CRE

Meet The CRE . July 25, 2012. Confidential and Proprietary. Mission. To advance the knowledge and practice of methodological research on audience measurement through the active collaboration of Nielsen and its clients. . Core Values. Transparency Inclusiveness Diversity Imagination

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232 views • 13 slides

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Television viewership - PowerPoint PPT Presentation

Television Planning

Meet The CRE