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Task buying - PowerPoint PPT Presentation

Chapter 7

Chapter 7. Business and Organizational Customers and Their Buying Behavior. www.mhhe.com/fourps. At the end of this presentation, you should be able to:. Describe who the business and organizational buyers are.

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Chapter 7

Chapter 7. Business and Organizational Customers and Their Buying Behavior. www.mhhe.com/fourps. Understand Business & Organizational Customers for Marketing Strategy (Exhibit 7-1). Understanding Business & Organizational Customers for Marketing Strategy (Exhibit 7-1). Organizational

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495 views • 26 slides

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Task buying - PowerPoint PPT Presentation

Chapter 7

Chapter 7