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System selling - PowerPoint PPT Presentation

Chapter 19

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CUSTOMER RELATIONSHIPS & KEY-ACCOUNT MANAGEMENT

CUSTOMER RELATIONSHIPS & KEY-ACCOUNT MANAGEMENT. CHAPTER 14. 1. Use with BUSINESS TO BUSINESS MARKETING MANAGEMENT: A GLOBAL PERSPECTIVE ISBN 978-0-415-53702-5 Published by Routledge 2013. Key Issues in Buyer-Seller Relationship. Fig. 14.1 Issues in relationships.

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System selling - PowerPoint PPT Presentation

Chapter 19

CUSTOMER RELATIONSHIPS &amp; KEY-ACCOUNT MANAGEMENT

CUSTOMER RELATIONSHIPS & KEY-ACCOUNT MANAGEMENT