100+ Swot based campaign planning PowerPoint (PPT) Presentations, Swot based campaign planning PPTs

Swot based campaign planning - PowerPoint PPT Presentation

Chapter Perspective

Knowing the Score. In IMC, a plan is similar to a musical score. The IMC plan details which marketing communications and media should be used, at which times, and to what extent. The purpose is the direct the various instruments in the orchestra to make music rather than noise.

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224 views • 22 slides

IMC Planning

Knowing the Score. In IMC, a plan is similar to a musical score. The IMC plan details which marketing communications and media should be used, at which times, and to what extent. The purpose is to direct the various instruments in the orchestra to make music rather than noise.

★ ★ ★ ★ ★

481 views • 21 slides

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Swot based campaign planning - PowerPoint PPT Presentation

Chapter Perspective

IMC Planning