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New Perspectives on Services Marketing

New Perspectives on Services Marketing. Overview of Session. Why Study Services? What are Services? The Marketing Challenges Posed by Services The Expanded Marketing Mix Required for Services. Why Study Services?. Why Study Services? (1). Services dominate economy in most nations

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1.09k views • 75 slides

Chapter 1: New Perspectives on Marketing in the Service Economy

Chapter 1: New Perspectives on Marketing in the Service Economy. Overview of Chapter 1. Why study services? Powerful forces that are transforming service Markets What are services? Four broad categories of services Challenges posed by services

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519 views • 47 slides

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Study services - PowerPoint PPT Presentation

New Perspectives on Services Marketing

Chapter 1: New Perspectives on Marketing in the Service Economy