'Stimulating question' presentation slideshows

Chapter 10

Chapter 10. Persuasive and Sales Messages. Applying the 3-x-3 Writing Process to Persuasive Messages. Phase 1: Analyze, Anticipate, Adapt What do you want the receiver to do or think? Does the receiver need to be persuaded? How can you adapt your message to appeal to this receiver?. 1.

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Chapter 10

Chapter 10. Persuasive and Sales Messages. Chapter 10. Effective/Ethical Persuasion Effective Persuasive Techniques Establishing credibility Making a reasonable, precise request Tying facts to benefits Recognizing the power of loss Expecting and overcoming resistance

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