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Statement calling - PowerPoint PPT Presentation

Argument and Persuasion

Argument and Persuasion. LOGOS. ETHOS. PATHOS. E T H O S. Ethical appeal. Ethos , a Greek term from which the word ethics derives, refers to the ethical appeal of the speaker or author. Speaker/author establishes credibility, authority, and/or a legitimate interest in the topic.

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Statement calling - PowerPoint PPT Presentation

Argument and Persuasion