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Communicating to the Consumer: Managing Public Outrage

Communicating to the Consumer: Managing Public Outrage. Stephen F. Sundlof, D.V.M., Ph.D. Visiting Professor Virginia-Maryland Regional College of Veterinary Medicine College Park, Maryland. The Model. Outrage. Complexity. Risk. The Model. Chaotic. Chaotic. Outrage. Complex. Simple.

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Communicating to the Consumer: Managing Public Outrage