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Marketing Research: Applications

Marketing Research: Applications. Assessing Market Potential: Sales Forecasting. Defining market demand Demand can be measured at several levels. Penetrated Market Current number of users of a product or a service and the sales volume generated by them. Potential market

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588 views • 35 slides

Exploratory, Descriptive, and Causal Research Designs

Exploratory, Descriptive, and Causal Research Designs. Chapter 3, Student Edition. Learning Objectives. Describe the major emphasis of each of the three basic types of research design Describe the key characteristics and basic uses of exploratory research

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1.97k views • 17 slides

Exploratory, Descriptive, and Causal Research Designs

Exploratory, Descriptive, and Causal Research Designs. Chapter 3. Research Designs. Three types Exploratory Descriptive Causal. Source: evolvedmarketingconcepts.com. Exploratory Research. Purposes Diagnosing a situation Screening alternatives Discovering new ideas Produce hypotheses

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523 views • 10 slides

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Standard test market - PowerPoint PPT Presentation

Marketing Research: Applications

Exploratory, Descriptive, and Causal Research Designs

Exploratory, Descriptive, and Causal Research Designs