Stadium signage - PowerPoint PPT Presentation

SEM 3.01 &amp; 3.02

SEM 3.01 &amp; 3.02. TARGET MARKETING &amp; MARKET SEGMENTATION ADVERTISING MEDIA IN S/E INDUSTRIES. TARGET MARKET - DISPOSABLE INCOME. Disposable income is the amount of $$$s people have to spend, or dispose of, AFTER they have paid their taxes; also called discretionary income.

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534 views • 36 slides

SPONSORSHIPS

SPONSORSHIPS. Objectives of this Simulation. To understand how to negotiate a sponsorship deal To understand the nature and perceived value of different kinds of sponsorship possibilities. What is a sponsor?.

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95 views • 7 slides

Advertising Exposure

Advertising Exposure. U.S. Open Tennis Tournament Watching TV Coverage Saturday, Sept. 11, 2010. Stadium Signage. Chase Polo Heineken American Express J.P. Morgan Continental Airlines Esurance The Cosmopolitan Olympus Mercedes (net) Citizen (clock) IBM (serve speed)

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74 views • 5 slides

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Stadium signage - PowerPoint PPT Presentation

SEM 3.01 &amp;amp; 3.02

SPONSORSHIPS

Advertising Exposure

SEM 3.01 & 3.02