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Spring 2012: Group 2 Huy Dang Oanh Nguyen Jeffrey Gritton Liman Ha

The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis. Spring 2012: Group 2 Huy Dang Oanh Nguyen Jeffrey Gritton Liman Ha. Introduction. Marketing Productivity emerged in the early 80s as a major concern of American business

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322 views • 20 slides

Lecture 7: reliability & validity

Lecture 7: reliability & validity. Aims & objectives This lecture will explore a variety of techniques for ensuring that research is conducted with reliable and valid measures You should understand internal and external reliability and a variety if techniques for ensuring validity. Definitions.

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686 views • 12 slides

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Spring 2012: Group 2 Huy Dang Oanh Nguyen Jeffrey Gritton Liman Ha

Lecture 7: reliability &amp; validity

Lecture 7: reliability & validity