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Specific product features - PowerPoint PPT Presentation

BRAND POSITIONING

BRAND POSITIONING. Prof. Chaitali Chandarana. MeANING. A brand can hope at best to occupy such a position as a tenant, for periods that will vary according to the quality and quantity of marketing efforts behind that brand.

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491 views • 24 slides

Marketing Strategy Planning

Marketing Strategy Planning. Dr. Richard Kao November 1, 2011 . Introduction. Developing an insightful and creative marketing strategy requires a clear understanding of how marketing works. How does marketing affects customer value?.

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655 views • 19 slides

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Specific product features - PowerPoint PPT Presentation

BRAND POSITIONING

Marketing Strategy Planning