'Specific marketing approaches' presentation slideshows

How to benefit your business and consumers from the hidden power of gender marketing

Hidden power of gender marketing Gender marketing is one of the most underutilized strategies in online marketing that very few businesses taking an advantage on. At the same time, gender marketing is one of the most powerful and the easiest approaches to implement. Furthermore, gender marketing is probably the only strategy that has a potential to grow company’s revenue by 30% or more without making any major (or minor) investment in paid search or internal resources. What’s even better - in order to start analyzing consumer’ gender - all you need is to cross reference list of unique first names by gender against your own list of first names.

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