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Sony. PRESENTED BY: LUIS A. TRUJILLO, RAUL CARDENAS, QIAN WANG. A Brief History of Sony. In 1945 Masaru Ibuka & Akio Morita Tokyo Origin of the name “sonus-sonic” In January 1958 “Sony” Headquarter location. Industry. Alliance & Cooperation Products & Entertainment
SONY. Strategic Alliance. Disney Background. Established 1923 Founders: Walter Disney and Roy Disney Disney bought audio oscillators from HP and created “Fantasia” Disney Business segments: Media Networks Parks and Resorts Studio Entertainment Consumer Products.
Sony . By Holly . Sony pictures. Sony pictures entertainment makes the films and television programmes. It is also responsible for their distribution and production. . Sony computers.
Sony. Yannick de Dios Niko Van Hoeymissen Leonardo da Vincilaan 7, 1930 Zaventem. A multinational company Tokyo , Japan Active in many domains. The company. Zaventem, Belgium 300 + employees Multicultural environment English. The security. Confidential Activities Safety tests
SONY. C O R P O R A T I O N. Berrak Dogruer Mazen Ferzly Hiep Nguyen Douglas Roach Rafik Ward. A G E N D A. Company History Founder : Akio Morita Corporate Policy Strategy & Organization Current Initiatives. Company History. 1946 - Tokyo Telecom Engineering
SONY. C O R P O R A T I O N. Berrak Dogruer Mazen Ferzly Hiep Nguyen Douglas Roach Rafik Ward. A G E N D A . Company History Founder : Akio Morita Corporate Policy Strategy & Organization Current Initiatives. Company History. 1946 - Tokyo Telecom Engineering
Sony. By Ian Pollock. What Sony Sells. electronics, movies, music. Headquarters. Located in Minato, Tokyo Japan. H istory. 1946- started up as Tokyo Telecommunications Engineering Corporation 1958- Company name changed to Sony Corporation
Sony. Campaign: The Girl with the Dragon Tattoo Agency: UM Year: 2012 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Portrait Sides Results: This campaign resonated strongly with:
SONY. C O R P O R A T I O N. A G E N D A. Company History Founder : Akio Morita Corporate Policy Strategy & Organization. Company History. 1946 - Tokyo Telecom Engineering 1950 - First Japanese tape recorder 1955 - First transistor radios 1957 - First pocket-sized radio