'Socially responsible marketing' presentation slideshows

Overview of Socially Responsible Marketing and Selected Issues of Interest to Stakeholders

469 views • 40 slides

Principles of Marketing

20. Principles of Marketing. Marketing Ethics and Social Responsibility. Learning Objectives. After studying this chapter, you should be able to: Identify the major social criticisms of marketing Define consumerism and environmentalism and explain how they affect marketing strategies

777 views • 34 slides

296 views • 29 slides

Public Relations and Sponsorship Programs

416 views • 22 slides

Marketing Ethics and Social Responsibility

Marketing Ethics and Social Responsibility. Chapter 20. Learning Goals. Know the major social criticisms of marketing. Be able to define consumerism and environmentalism and know how they affect marketing strategies. Learn the principles of socially responsible marketing.

502 views • 16 slides