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Social desirability def - PowerPoint PPT Presentation

Social Desirability Effects in Survey Research

Social Desirability Effects in Survey Research. Gov 1011 Shauna L. Shames shames@fas.harvard.edu. Social Desirability: Def. & Examples. What Weisberg would classify as "Measurement Error Due to Respondents," a sub-category of "Response Accuracy" (see Figure 2.1, from Weisberg Chapter 2, p. 19

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Social desirability def - PowerPoint PPT Presentation

Social Desirability Effects in Survey Research