Social data revolution - PowerPoint PPT Presentation

Andreas Weigend @aweigend www.weigend.com

Andreas Weigend @aweigend www.weigend.com. The New Data Revolution: Impact on Marketing Strategy HSM Lisbon, 18 November 2010. Maxims for Marketing Strategy. Help Customers make BETTER DECISIONS Empower Customers to be INDIVIDUALS Create Social PLAYGROUNDS

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1.19k views • 107 slides

@aw eigend aweigend@stanford Andreas Weigend weigend

@aw eigend aweigend@stanford.edu Andreas Weigend www.weigend.com. New Course Spring Quarter Social Data and E-Business. MS&amp;E 237 (formerly Statistics 252) 3 Units Tue Thu 4:15 PM - 5:30 PM More info at www.weigend.com facebook.com/ socialdatarevolution.

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Andreas Weigend @aweigend weigend

Andreas Weigend @aweigend www.weigend.com. Who creates data? Production : Data is digital air How will this data be shared? Distribution : Everyone is a publisher What will this data be used for? Consumption : Behavior changes. A Shift in Language. Share Distribute Interpret Empower.

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870 views • 74 slides

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