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Journalism 614: Public Opinion & Research Design

Journalism 614: Public Opinion & Research Design. What is research?. Scientific research? Chemistry or Bacteriology? Social research? Quantitative or Qualitative? Key feature: A systematic plan of inquiry. Outline. Nature of research Functions of research: What to achieve?

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376 views • 37 slides

Research Design

Research Design. Main Tasks of Research Design. Specifying what you want to find out: this involves explaining the concepts you are interested in and how they will be measured (explication and meaning analysis).

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255 views • 25 slides

In Search of Social Regularities

In Search of Social Regularities. Social scientific logic and theory: Searching for regularities in social life. Probabilistic Social regularities involve aggregate actions and situations of social groups Elements of social scientific theory are not people, but variables. Variables.

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166 views • 14 slides

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Social artifacts - PowerPoint PPT Presentation

Journalism 614: Public Opinion &amp; Research Design

Research Design

In Search of Social Regularities

Journalism 614: Public Opinion & Research Design