The problem with SMS aggregators
SMS aggregators offer the means for companies to connect to multiple operators, SMS hubs, SMS whole sellers and other SMS aggregators and deliver targeted SMSs to all existing and prospective clients. While these aggregators surely do play an important role in ensuring success for a marketing campaign, it is necessary to choose a reliable service provider without which the campaign would just fall flat on its face without producing the desired results. Poor quality SMS aggregator can lead to SMS delay and even non-delivery of the SMS messages. They can also provide with unreliable delivery reports. Such issues can lead to client dissatisfaction as well as drop in the SMS volume which can lead to reduced market profits and shares.
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