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Skimming high price - PowerPoint PPT Presentation

Business Competition

Business Competition. Customers. Pricing Strategies. Non Pricing Strategies. Who are the customers?. Market segments: Age Gender Income Group Geographical area Interest groups Behaviour (impulse shoppers). Pricing Strategies. Promotional Pricing: temporary price change i.e. 10% off

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Skimming high price - PowerPoint PPT Presentation

Business Competition