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10 Killer Tips: How to Format a Perfect Blog Post

When it comes to content marketing, appearances are everything. Taking the time to format your articles into the perfect blog post can be the difference between website visitors who convert into leads, and readers who get bored after just a few words. Adam Thompson points out that “if [your blog] doesn’t look inviting, attractive, and easy-to-read, you’re less likely to earn social shares or natural backlinks.” Failing to format can ruin your best intentions of growing an audience and subscribers, improving your SEO, and generating leads. Plus, formatting the perfect blog post is relatively pretty easy. Conceptualizing, researching, writing, and publishing high-quality content can be pretty darn time-consuming. Separating your content into easy-to-digest chunks and formatting for publication can generally be accomplished in as little as 15-30 minutes, tops. Here are the sharpest tips we’ve found anywhere for ensuring your content’s user-friendly: 1. Use Subheaders If you had to pick just one type of formatting to include in each perfect blog post you publish, it should be subheaders. Check out the remarkable difference in the image below, where the same content is displayed both with and without subheaders:

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