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Intertextuality

Intertextuality. What is it?. It is referring to how each media text exists in relation to others. Texts are framed by other texts and (as many argue) are constructed more by their intertextuality than by their authors. It is the literal and effective presence in a text of another text.

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478 views • 19 slides

Case Example: The Cigar Aficianado

Case Example: The Cigar Aficianado. Example: Marketing to Cigar Smokers. Smoking looks cool!. Thompson Cigar Catalog. Cigar Nexus Survey. Tobacco & advertising. With all these adverse ad campaigns, why have global consumers continued to smoke over 5.7 trillion cigarettes annually?

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236 views • 10 slides

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Intertextuality

Case Example: The Cigar Aficianado