'Show ads' presentation slideshows

LECTURE 9: ADVERTISING COSTS AND MEDIA, ECONOMICS OF ONLINE ADVERTISING

LECTURE 9: ADVERTISING COSTS AND MEDIA, ECONOMICS OF ONLINE ADVERTISING. AEM 4550: Economics of Advertising Prof. Jura Liaukonyte. Lecture Plan. Instead of Tue March 5 class: experiment in the lab Advertising Costs DVRs Ad Avoidance Search advertising HW 3. Media Selection.

1.07k views • 62 slides

Getting the most out of AdWords

Getting the most out of AdWords. Jarek Rozynski. 10+ years in marketing, including stints at Capital One, Vodafone & Google. Recently started RozNix , a digital advertising agency that helps companies optimize their online marketing efforts. AGENDA. Why AdWords ? Search Display

412 views • 41 slides

Section 4 & 5 Review

Section 4 & 5 Review. Google Adwords. Contextual Targeting. Your keywords are used to place your ads next to content that matches your ads. How do you set automatic placements?.

518 views • 39 slides

How To Generate Targeted Traffic With Real-Time Bidding

556 views • 38 slides

How has the industry changed throughout the years?

How has the industry changed throughout the years?. HUGE growth. How has the industry changed throughout the years?. What is Internet Advertising? Types of ads Types of sites that show ads Definition Company A has some sort of content to draw audience

212 views • 4 slides