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Shortening life cycles wheel - PowerPoint PPT Presentation

Principles of Marketing

13. Principles of Marketing. Retailing and Wholesaling. Learning Objectives. After studying this chapter, you should be able to: Explain the roles of retailers and wholesalers in the distribution channel Describe the major types of retailers and give examples of each

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Principles of Marketing

13 Principles of Marketing Retailing and Wholesaling Retailing Retailing includes all the activities in selling products or services directly to final consumers for their personal, non-business use Retailers are businesses whose sales come primarily from retailing 13-4 Retailing

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Shortening life cycles wheel - PowerPoint PPT Presentation

Principles of Marketing

Principles of Marketing