100+ Shopping centers malls PowerPoint (PPT) Presentations, Shopping centers malls PPTs

Shopping centers malls - PowerPoint PPT Presentation

Chapter 7 Market Selection and Retail Location Analysis

Chapter 7 Market Selection and Retail Location Analysis. Selecting a Target Market. With the increased presence of alternative ways to reach customers, both geographic space and cyberspace must be considered.

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Location, Layout, and Physical Facilities

Location, Layout, and Physical Facilities. Choosing a Location: Sources of Information. Key : Selecting the site that serves the needs of the business's target market most efficiently. Census Data (see http://www.census.gov). Survey of Buying Power . Editor and Publisher Market Guide .

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1.34k views • 26 slides

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Shopping centers malls - PowerPoint PPT Presentation

Chapter 7 Market Selection and Retail Location Analysis

Location, Layout, and Physical Facilities