'Service products' presentation slideshows

Minder Chen, Ph.D. Associate Professor of MIS Chair of Business and Economics CSU Channel Islands

Service Innovation and Management. Minder Chen, Ph.D. Associate Professor of MIS Chair of Business and Economics CSU Channel Islands minderchen@gmail.com. References (I). James Teboul, Service Is Front Stage: Positioning Services for Value Advantage, Palgrave McMillan, 2006.

841 views • 67 slides

CHAPTER 3 Positioning S ervices in Competitive Markets

CHAPTER 3 Positioning S ervices in Competitive Markets. Overview of Chapter 3. Achieve Competitive Advantage through Focus Market Segmentation Forms the Basis for Focused Strategies Service Attributes and Levels Developing an Effective Positioning Strategy

951 views • 48 slides

Chapter 1: New Perspectives On Marketing in the Service Economy

Chapter 1: New Perspectives On Marketing in the Service Economy. Overview of Chapter 1. Why Study Services? What are Services? Marketing Challenges Posed by Services Extended Marketing Mix Required for Services Integration of Marketing with Other Management Functions

484 views • 46 slides

Chapter 4: Developing Service Products: Core and Supplementary Elements

Chapter 4: Developing Service Products: Core and Supplementary Elements. Overview of Chapter 4. Planning and Creating Services The Flower of Service Branding Service Products and Experiences New Service Development. Planning and Creating Service Products. Service Products.

591 views • 39 slides

Chapter 4: Developing Service Products: Core and Supplementary Elements

Lovelock, C. and Wirtz, J., Services Marketing: People, Technology, Strategy, 7e, Global Edition, 2011. Chapter 4: Developing Service Products: Core and Supplementary Elements. Overview of Chapter 4. 1. Planning and Creating Services 2. The Flower of Service

349 views • 34 slides

SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN MANAGEMENT. SUPPLY CHAIN MANAGEMENT. PARTICIPANTS INTRODUCTION. LEARNING OBJECTIVES. > INTRODUCTION TO SUPPLY CHAINS > SUPPLY CHAIN MANAGEMENT > COMPONENTS OF SUPPLY CHAIN > SUPPLY CHAIN PROCESSES > SUPPLY CHAIN FLOWS > PIT FALLS IN SUPPLY CHAIN MGMT.

1.48k views • 31 slides

Services Marketing 7e, Global Edition

Services Marketing 7e, Global Edition. Chapter 1: New Perspectives(viewpoints) On Marketing in the Service Economy. Overview of Chapter 1. Why Study Services? What are Services? Marketing Challenges Posed(modeled) by Services Extended Marketing Mix Required for Services

322 views • 31 slides

Services Marketing 7e, Global Edition

Services Marketing 7e, Global Edition. Chapter 1: New Perspectives(viewpoints) On Marketing in the Service Economy. Overview of Chapter 1. Why Study Services? What are Services? Marketing Challenges Posed(modeled) by Services Extended Marketing Mix Required for Services

359 views • 31 slides

Chapter 1: New Perspectives On Marketing in the Service Economy

Chapter 1: New Perspectives On Marketing in the Service Economy. Overview of Chapter 1. Why Study Services? What are Services? Marketing Challenges Posed by Services Extended Marketing Mix Required for Services Integration of Marketing with Other Management Functions

944 views • 29 slides

NetHawk Quality of Service products

459 views • 27 slides

383 views • 27 slides

Getting Started on Services Marketing

Getting Started on Services Marketing. http://rubybuccat.wikispaces.com/MKTMAN5. Services Dominate the Modern Economy.

391 views • 23 slides

Learning Objectives

Learning Objectives. 3.1 Understand how customer, competitor, and company analyses (i.e., the 3 Cs) help to develop a customer-driven services marketing strategy. 3.2 Know the key elements of a positioning strategy (i.e., STP) and explain why they are so crucial for service firms.

212 views • 21 slides

The Dramaturgical View of Services Marketing

The Dramaturgical View of Services Marketing. Chun-Ming Yang PhD Candidate, National Sun Yat-Sen University. Who am I?. Name: Chun-Ming Yang ( ??? ) Affiliation: Department of Business Management, National Sun Yat-Sen University Specialty:

715 views • 14 slides

EP Roles and Responsibilities for non legal advisers leading teams including lawyers.

210 views • 10 slides

Service Integration Tool: Goal

203 views • 8 slides

History

209 views • 4 slides

Calibration Services in Australia

Being an environment conscious group, we stick to environment friendly policies.

161 views • 3 slides