'Service marketing' presentation slideshows

Service Customer Notes Week 1-8

Service Customer Notes Week 1-8. PBL & Consumer Behaviour. Services. Comprised of deeds, processes and performance. They are intangible cannot be seen, touched or felt. There must be human interaction. Eg: A car wash center, offer the service of washing your car.

2.02k views • 185 slides

PRODUCTS

PRODUCTS. What is a product? A product is the object of a transaction!. What is a product? It can be a: Good. What is a product? It can be a: Good Service. What is a product?

697 views • 61 slides

Tour Operations Management ( (Week10)

Tour Operations Management ( (Week10). Tourism Marketing and Sales Dynamics Learning Objectives Understanding the concept and importance of Marketing Identifying the difference between sales and marketing

498 views • 32 slides

Components in Service Marketing

Components in Service Marketing. Jignesh Vibhandik MBA Student IIPM, Ahemedabad Subject: Service Marketing Guided by: Prof. Pabitra Chakravorty June 10, 2011. Presented by:. 1. Market Research 2. Target Market Segmentation 3. Service 4. Competition 5. Mission Statement

664 views • 30 slides

Marketing Management Proposed Outline

Marketing Management Proposed Outline. Learning Objectives. Company Profile. Description of Product (if product analysis). SWOT. Opportunities. Trends towards healthy living (evidenced by the success of C2 green tea) Current green tea craze

390 views • 27 slides

Business Model Primer

Business Model Primer. Kim Alter Virtue Ventures LLC . What is a business model?.

306 views • 24 slides

Marketing at the Smith School

343 views • 23 slides

Service marketing

379 views • 19 slides

268 views • 18 slides

Sports & Entertainment Marketing

329 views • 16 slides

Peter Koudal

Peter Koudal. Director Deloitte Research Deloitte Services LP. Synchronizing the Global Supply Chain Mastering Complexity in the Automotive Industry. Peter Koudal Director Deloitte Research Deloitte Services LP May 17, 2007.

155 views • 15 slides

SERVICE MARKETING

327 views • 13 slides

HAS 3020

HAS 3020 . Session Five Marketing Objectives Product Planning. Marketing Objectives. Review corporate objectives Review target markets Review SWOT Formulate a rationale and marketing objectives. General guidelines. Support mission and strategic goals Challenging but reachable

243 views • 12 slides

Career Pathways

312 views • 11 slides

Ideas To Use Email Marketing For Service Based Organization

If done properly, service-based email marketing is highly valuable practice that can lead to stronger customer relationships, more deals, and more chances for growth.

264 views • 10 slides

Module 01 Introduction to service marketing

MKT8003 Services marketing management Faculty of Business and Law. Module 01 Introduction to service marketing . Importance of services in the Asia-Pacific Region. Services are going to move in this decade to being the front edge of the industry IBM former CEO Louis V. Gerstner.

408 views • 10 slides

SRII Connecting Services to Science & Engineering Kris Singh SRII President IBM Service Research Programs IBM Almad

SRII Connecting Services to Science & Engineering Kris Singh SRII President IBM Service Research Programs IBM Almaden Research Center San Jose, CA 95120 Services Symposium & Summit 2011 Great Hall, The Australian National University, Australia March 23, 2011. SRII Mission :

312 views • 9 slides

Tourism As a Product

Tourism As a Product. Selling the Goods. Tourism as a Product. Tangible Products Products that can be seen or touched Food and beverages for example Intangible Products Products that cannot be seen or touched A flight on an airplane, a stay in a hotel room, relaxing on the beach, etc.

771 views • 9 slides

Relationships: Arms Length or 3 rd Degree: a Nordic School Perspective

Relationships: Arms Length or 3 rd Degree: a Nordic School Perspective. Tor W. Andreassen. Nordic School?. Finland: 5 mill inhabitants Sweden: 8 mill Norway: 4 mill Denmark: 5 mill About 1 5 active service / relationship researchers. The 3 Domains of Research. Reality.

214 views • 8 slides

GM / Invest in America Program Enhancement overview

GM / Invest in America Program Enhancement overview. Enhanced Program. Enhanced Program Will Drive Increased Loan Volume! Two levels of the GM program will be offered: Standard Package

196 views • 7 slides