Service intermediaries - PowerPoint PPT Presentation

Business Marketing Channel Participants

Business Marketing Channel Participants. Business Marketing Channel Members. Channel members : A set of independent companies that form cooperative buyer - seller relationships involving transactions (such as raw material, components, process materials, and finished goods for resale),

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Chapter

Chapter. Delivering Service Through Intermediaries and Electronic Channels. 13. Service Intermediaries Direct or Company-owned Channels Common Issues Involving Intermediaries Key Intermediaries for Service Delivery Strategies for Effective Service Delivery Through Intermediaries.

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