Improving Campaign Conversion with Journey Maps How-To Guide
Executive Summary
Driving increased campaign conversion is the top priority for marketers across all industries and company size. Most marketers rely on campaign elements that performed well historically and input from peers. Campaign conversion improves when the buyer receives the right message and offer at the right time through the right channels. Journey Maps provide the necessary detailed framework to define laser-focused, audience-centric campaigns.
This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.
This 7-page guide includes the following sections:
Benefits of Journey-Based Campaigns
Why Traditional Campaigns Don't Convert
Developing a Journey Map
Six Steps to Campaign Planning
Best Practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
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