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Goldman Sachs Global Healthcare Conference The Ritz-Carlton, Laguna Niguel Dana Point, California

Goldman Sachs Global Healthcare Conference The Ritz-Carlton, Laguna Niguel Dana Point, California June 10, 2003. Howard Phanstiel Chief Executive Officer PacifiCare Health Systems. Cautionary Statement.

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495 views • 30 slides

Brand Positioning & Advertising Strategy

Brand Positioning & Advertising Strategy. James Frey SVP, Branding & Advertising President, PacifiCare of California. Over the past year we have surveyed: 400 consumers in CA (65% non-senior and 35% senior), 400 consumers in other PHS markets, 150 consumers outside our current markets,

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391 views • 26 slides

Beneficiary Decision-Making & the New Prescription Drug Benefit

Beneficiary Decision-Making & the New Prescription Drug Benefit . Judith Hibbard, DrPH University of Oregon. Beneficiary Experience Under Medicare Plus Choice. Difficulty understanding differences among plan designs Problems understanding and using comparative information

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274 views • 15 slides

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Goldman Sachs Global Healthcare Conference The Ritz-Carlton, Laguna Niguel Dana Point, California

Brand Positioning &amp; Advertising Strategy

Beneficiary Decision-Making &amp; the New Prescription Drug Benefit

Brand Positioning & Advertising Strategy

Beneficiary Decision-Making & the New Prescription Drug Benefit