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Is less always more? Testing the limits of the choice paradox

Is less always more? Testing the limits of the choice paradox. Pamela Mardle Katie Gough Gabrielle Sarll University of Newcastle-Upon-Tyne. Introduction. Explanation of the Choice Overload hypothesis Exploration: Is less always more? Testing the limits of the choice paradox 1

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Is less always more? Testing the limits of the choice paradox