'Salient beliefs' presentation slideshows

290 views • 17 slides

274 views • 17 slides

Fear Appeals

Fear Appeals. Persuasive Health Message Framework. Kim Witte, The Persuasive Health Message Framework.

225 views • 13 slides

Advertising and Consumer Behavior

Chapter 5. Advertising and Consumer Behavior. Consumer Behavior. Perspectives: Consumers are Systematic decision makers Maximize the benefits from purchases defines the response Consumers are Active interpreters Cultural/social membership defines response.

276 views • 11 slides

Advertising and Consumer Behavior

Chapter 5. Advertising and Consumer Behavior. Consumer Behavior. Perspectives: Consumers are Systematic decision makers Maximize the benefits from purchases defines the response Consumers are Active interpreters Cultural/social membership defines response.

256 views • 11 slides