Sales response - PowerPoint PPT Presentation

Promotion Analysis System (PAS) PASNet Training

GlaxoSmithKline Confidential. Promotion Analysis System (PAS) PASNet Training. RTP: Wednesday, December 8, 2004 3:00-5:00 Bide B-2184 FP: Friday, December 10, 2004 11:00-2:00 with lunch See Monitor for Room Number. Jim Youngberg Analytic Resources and Tools

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801 views • 63 slides

Advertising Decisions

Advertising Decisions. Introduction to ad copy design Enhance hair conditioner ADCAD system. Advertising. Advertising interacts with other mix elements: Personal selling (especially for industrial products) Branding (advertise the brand/company?)

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900 views • 51 slides

Discussion of A Dynamic Structural Model of Sales Force Response to Compensation Plans

Discussion of A Dynamic Structural Model of Sales Force Response to Compensation Plans. Ram Rao. Research Goals. Analyze effect of compensation plan on performance Dynamic Structural Model Invoke new estimation methodologies Obtain more “reliable” estimates Can quotas help?

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232 views • 10 slides

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