Sales response models - PowerPoint PPT Presentation

Establishing Objectives and Budgeting for the Promotional Program

07. Establishing Objectives and Budgeting for the Promotional Program. Characteristics of Objectives. Specific. Attainable. Measurable. Realistic. Quantifiable. 7- 2. Sales vs. Communications Objectives. Sales Objectives. Communications Objectives. Primary goal is increased sales

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426 views • 15 slides

Establishing Objectives and Budgeting for the Promotional Program

★ ★ ★ ★ ★

276 views • 15 slides

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