'Sales campaign development' presentation slideshows

Demand Generation Framework

We created the Demand Generation Framework to help organizations improve their Customer Engagement efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content and Metrics. This framework was designed with Demand Generation best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Strategic Communications, Demand Generation, Content Marketing, Event Marketing, SEO Management, Campaign Manager and Product Manager.

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