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Retail sales promotion - PowerPoint PPT Presentation

Nonpersonal Communications: Advertising, PR & Sales Promotion

Nonpersonal Communications: Advertising, PR & Sales Promotion. Dr. John Gaskins. Advertising Objectives. Advertising Generation. Message Appeal. Features vs . Benefits Effect vs . Affect Criteria Meaningful to the target market Distinctive - clutter

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The retail promotion mix includes:

The retail promotion mix includes:. Advertising Sales promotion Publicity Personal selling. all of the above. Consumers can be_______:. inconsistent affected by hype Influenced by brand names attracted to innovative items all of the above.

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268 views • 15 slides

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Retail sales promotion - PowerPoint PPT Presentation

Nonpersonal Communications: Advertising, PR &amp; Sales Promotion

The retail promotion mix includes:

Nonpersonal Communications: Advertising, PR & Sales Promotion