'Retail marketing mix' presentation slideshows

Chapter 13

Priciples of Marketing by Philip Kotler and Gary Armstrong. Chapter 13. Retailing and Wholesaling. PEARSON. Objective Outline. Retailing Explain the role of retailers in the distribution channel and describe the major types of retailers. 1. Retailer Marketing Decisions

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15 Retailing

605 views • 23 slides

RETAILING AND MARKETING

RETAILING AND MARKETING. Marketing in Retailing Organizations Charles Blankson, Ph.D. Learning Objectives. Define retailing and marketing Explain the meaning and concept of marketing and its practices in retail organisations Review the concept of marketing for retailers

234 views • 22 slides