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Brands: Markets, Media and Movement

What is "brand"? A frequently cited epithet goes: a product is made in a factory; a brand is bought by consumer. ( Wang, 2008; 23). Brands: Markets, Media and Movement. Media economy or mediation of the economy is understood in terms of the increasing role of markets and marketing.

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290 views • 13 slides

Academic Outreach Project

Academic Outreach Project. Status Report and Project Approvals OHT Board of Stewards Atlanta--30Jun10. Summary Report. Project Name: Academic Outreach Project Brief Project Description:

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180 views • 6 slides

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Brands: Markets, Media and Movement

Academic Outreach Project