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Learning Objectives Chapter 9: The Marketing Plan and the 8 Ps

Learning Objectives Chapter 9: The Marketing Plan and the 8 Ps. Define the term marketing plan. Explain the difference between tactical and strategic marketing planning. List eight requirements for an effective marketing plan. Explain the benefits of having a marketing plan.

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Research results example - PowerPoint PPT Presentation

Learning Objectives Chapter 9: The Marketing Plan and the 8 Ps