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Bharat Book Bureau provides the report; on “Indian Advertising Market Report & Forecast”. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects. https://www.bharatbook.com/advertising-market-research-reports-731535/indian-advertising1.html
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The growing demand for the customization of the aircrafts is boosting the growth of the global inflight advertising market - https://www.aarkstore.com/aerospace-defense/1097442/global-inflight-advertising-market-by-regions-forecast-to-2023 #advertising #aircraft #inflightAdvertising #Inflightmagazines #inflightApps #inflight #MarketResearch
FDAAA – Report on DTC Advertising. Kristin Davis, J.D. Deputy Director, Division of Drug Marketing, Advertising, and Communications Office of Medical Policy, Center for Drug Evaluation and Research U.S. Food and Drug Administration. Overview of FDAAA Drug Advertising Provisions.
Executive Summary From June-July 2013, Demand Metric conducted a benchmarking study to understand the impact online display advertising and real-time bidding (RTB) is having on the online advertising landscape. Key findings from this study include: A substantially bigger percentage of large companies (70 %) use online display advertising than do small (54 %) and medium-sized companies, and large companies ascribe more importance to it. Online display advertising delivers a wide range of benefits, the most important of which is the ability to target consumers, followed closely by measurability. As a solution, RTB enhances both of these benefit areas, yet the awareness of RTB is low, with only 11 % of respondents currently using it and 58 % having not heard of it prior to this survey. Better awareness and understanding of RTB stand in the way of broader adoption. Of those who claim a moderate to advanced understanding of RTB, 67 % of them perceive that online campaigns with RTB are slightly to much more effective, compared to just 42 % of all RTB users in the survey. The RTB market is still emerging and maturing. It’s a relatively level playing field for vendors at present, and price has not yet become the major differentiator in their offerings. This report details the results and insights from the analysis of the study data. - See more at: http://www.demandmetric.com/content/online-advertising-benchmark-report#sthash.Odgj73u9.dpuf
The Advertising Association/Warc Expenditure Report Executive Summary of adspend survey data for Q4 2010 and forecasts to Q4 2012 Updated to include full year 2010 internet data (April 2011). www.warc.com. Summary – Overall UK picture.
RBFF Advertising Tracking Study 2008 Report O c t o b e r 2 0 0 8 Background
The Advertising Association/Warc Expenditure Report Executive Summary of adspend survey data for Q2 2011 and forecasts to Q2 2013 REVISED OCTOBER 2011 (FOLLOWING RELEASE OF IAB INTERNET DATA FOR H1 2011). www.warc.com. Summary – Overall UK Outlook.
Direct Mail Advertising Market Global Report 2017 from The provides the strategists, marketers and senior management with the critical information they need to assess the global direct mail advertising market.
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