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Law Two: The Stickiness Factor

Law Two: The Stickiness Factor. "The specific quality that a message needs to be successful is the quality of 'stickiness.' Is the message-or the food, or the movie, or the product-memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action?".

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Repetitive showings - PowerPoint PPT Presentation

Law Two: The Stickiness Factor